Privacy Policy

Apocalypse Warehouse (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our tools.

Information We Collect

We may collect the following types of information:

• Email address — when you subscribe to our newsletter, enter a giveaway, use the Preparedness Assessment, Blackout Simulator, or contact us.
• Usage data — such as pages visited, time spent, and device/browser information, collected via analytics tools.
• Tool inputs — answers and selections you provide in interactive tools like the Bug Out Bag Builder, Blackout Simulator, and Preparedness Assessment.

How We Use Your Information

We use the information we collect to:

• Deliver newsletters, survival guides, and gear recommendations.
• Run giveaways and notify winners.
• Improve our content, tools, and user experience.
• Respond to your messages and support requests.
• Comply with legal obligations and protect our rights.

Newsletter & Third-Party Services

Email subscriptions are managed through Beehiiv and stored in our backend database. When you provide your email, you may be subscribed to both our local newsletter list and our Beehiiv publication. You can unsubscribe at any time using the link in any email.

Cookies & Tracking

We use cookies and similar technologies to understand how visitors use our site and to improve functionality. We use Google Analytics 4 for analytics and the Meta Pixel for advertising measurement and audience building. These tools only load after you grant consent through the cookie banner. You can change or withdraw your consent at any time on our Cookie Preferences page.

Meta Advertising

We advertise on Meta platforms (Facebook and Instagram). When you visit our site and grant advertising consent, the Meta Pixel sends Meta information such as the pages you view, actions you take (for example, subscribing to a newsletter or completing a preparedness tool), and a hashed version of your email address if you provide one. This helps us measure ad performance, build audiences, and show more relevant ads.

Meta may use this data under its own terms and privacy practices. You can opt out of Meta's personalized advertising through Meta's Ad Preferences and Meta's cookie controls. You can also decline advertising cookies on our site using the Cookie Preferences page.

Data Security

We use industry-standard security measures, including encrypted connections and access controls, to protect your information. However, no method of transmission over the internet is completely secure.

Your Rights

Depending on where you live, you may have the right to access, correct, or delete your personal information. To exercise these rights, contact us using the information on our Contact page.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated date.

Contact Us

If you have questions about this Privacy Policy, please reach out via our Contact page.